Marketing and Nike Essay Example for Free

Marketing and Nike Essay Q. N. 1: What have been the key success factors for Nike? Ans. The key success factors for Nike are their exciting marketing strategy, product innovation and staying to the mission which is â€Å"To bring, inspiration and innovation to every athlete in the world.† These are as follows: * Nike established a strong brand name through designing innovative footwear for serious athletes. * Nike’s management has found most significant celebrity support: the right collaboration between celebrity and product. * Nike stayed focused on being an authentic sports and fitness company serving the athlete and sports minded people. * Nike’s campaign even featured an 80 year old long distance runner with the slogan â€Å"Just Do It† that placed the emphasis on self-empowerment through sports and fitness for all ages. * Making corrections and change of the American style ads in Europe also a key factor for success. Q. N. 2: Where is the Nike vulnerable? What should they watch out for? Ans. Vulnerable points of Nike as well as its solution are as below: * There is one fact, when using celebrity endorsements Nike advertisers need to keep in mind that is to never let the celebrity become your brand. If so, the company will run the risk of killing the brand as soon as celebrity becomes faded. * Selecting a spokesperson whose characteristics are congruent with the brand image. * Nike deals with only one product line that it footwear. In this circumstance, it should watch out for diversification of the products to increase the maker share. Q. N. 3: What recommendations would you make to their senior marketing executives going forward? Ans. For going forward senior marketing executives of Nike can follow the recommendations as below: * Find the right collaboration between celebrity and product. * Promote prospective display that is going global and evaluate current position rate. * Watch out for diversification of product line. * Collecting feedback from customers about the products quality * Customize the advertisement for the customer of different culture in different region. Q. N. 4: What should they be sure to do with their marketing? Ans. They be sure to manage their marketing system in a proper way that it is satisfying the customer needs and wants keeping pace with the time. They can give importance to the following topics: * Be sure that your product performance quality is ok as you advertise. * Ensure innovation on designing the product. * Collect ideas from customers to improve the product * Make aware the customer about the continuous improvement * Establish Customer Relationship Management.

The Ramifications of Green Political Thought :: essays research papers

The Ramifications of Green Political Thought According to Andrew Dobson The fundamental concept Andrew Dobson brings out in his novel Green Political Thought, is the revolutionary im-plications of ecologism. Dobson describes ecology as â€Å"deep green thinking.† He asserts that ecologism is a distinctive political ideology, which is separate from environmentalism, just as liberal-ism, conservatism, and socialism are kept separate from one another. He further maintains that what sets ecologism apart from other ideologies is "its focus on the relation-ship between human beings and the non-human natural world." Dobson further states that the purpose of green con-sumerism is to distinguish â€Å"need from want.† The laborious role of a true green society becomes the ability to formu-late strategies that define and reestablish the relation-ships between production and consumption. Without limits to our consumption, catastrophic consequences are inevita-ble for the environment and those who inhabit it. Such af-ter-affects of technological misuse include global warming, deforestation, pesticide poisoning, ozone depletion, acid rain, and species loss. Hence, solutions to remedy these by-products of limited consumption are the basis for con-troversy among people in present day society. Moreover, if the theories of modern ecology and sus-tainability (or lack there of) hold true, the ramifications of this ideology become global. Dobson creatively illus-trates in his book that there are not any simple solutions to correcting the shadowy future that industrialism is be-stowing upon us. The author further emphasizes two criti-cal features in relation to ecology and sustainability. The first is that technological solutions will not bring fourth infinite materials in a finite system. Secondly, the exponential growth of industrialism promises that Earth’s resources are unsustainable in lieu of the growing population. With that having been said, the challenge of the ecological movement is to convince the consensus that change is prudent. The heart of the debate of limited con-sumption involves the tradeoffs required to achieve sus-tainable development. For now, the majority of society would rather leave the grievances of repoliticalization and social change for the f uture generations to deal with, rather than conserving today, in order to plan for tomor-row. Here, I mean conserving in the sense of not merely â€Å"cutting back,† but actually re-thinking the technological processes utilized to achieve the luxuries that we as a so-ciety have become so accustomed to. However, if society resolved to save the world today, the most valued promise of achieving sustainable develop-ment would lie in the following grass-roots efforts which involve: satisfying basic needs, optimum use and protection of the environment, and empowerment of groups and communi-ties.

Empire of the Sun Essay

One of the many themes in ‘Empire of the Sun’ is growing up. At the beginning of the book Jim is an optimist, but throughout the length of the book he is transformed, and by the end he has a more realistic view of things. The reader is shown how Jim grows up, through this transformation, and by the end of the novel it is clear that Jim has changed by the way his personality and approach to life has altered. As a young child, Jim has seen some of the devastating results of the war, but seems to be detached from them. One of the first examples that show how lucky he is, is when he asks Vera where her parents lived. When she replies, ‘They live in one room, James’, Jim found this inconceivable, demonstrating how spoilt he is. Completely absorbed in his own privileged world, he spends his days riding his bicycle around the city, dreaming of being a fighter pilot like the Japanese pilots he sees flying overhead. After he thought he had provoked the Japanese attack, by shining the torch out of the window to the Japanese ships, it is illustrated how ignorant Jim is when the author tells us that, ‘He decided not to tell his mother that he had started the war. ‘ On pages 64 – 65 we are invited to infer that Jamie is still a child as we are told his reaction to the talcum powder on the floor. Jim thinks that his mother has been dancing a tango, which we know to have been a struggle; by the way we are told that it â€Å"seemed far more violent than any tango he had ever seen. † He is also portrayed as childish by the way he rides his bike around the house on page 67. The quote, ‘they seemed much younger than Jim, but in fact both were more than a year older,’ from the beginning of chapter 15, signifies that in the short time between leaving Shanghai, and arriving at the detention centre, Jim has already begun growing up. The words, ‘how much he had changed,’ on page 153, also demonstrate that Jim himself was beginning to recognise that he was growing up. By the end of chapter 20, Jim ‘could no longer remember what his parents looked like. ‘ At this point, we can see that Jim’s experience has definitely made him older and further away from his parents, so much, it seems, that he cannot remember what they looked like. Quotes like, ‘a more adult eye’, ‘no longer cared’, ‘unexpected erection’ and ‘Kimura†¦ had once been a child as he himself had been before the war’ give the impression that Jim is graduating from ‘The University of Life’ – or he is growing up from his experience. According to Ballard, Jim’s ‘first adult act’ was when he pushed his suitcase into the river. He later regrets this, as he could have sold the contents, but still, it was his first adult act – the turning point in his life from childhood to a mature adolescent. As the book draws to a conclusion, it becomes clear that Jim has grown up. When he is reunited with his parents he realises that ‘his mother and father had been through a different war,’ showing that he was grown up and less dependant on his parents. He is also older and wiser, and realises how patient China have been, and he thinks that ‘One day China would punish the rest of the world, and take a frightening revenge. ‘ By the end of the book we have a full picture of Jim’s difficult childhood. We can see that he has changed from the spoilt child, who goes to fancy dress parties in the middle of a war, and who can’t possibly believe that someone could live in a room the size of his dressing room, to a young adult who has graduated from the ‘University of Life’, and who now realised that China would one day take a huge revenge. This change shows the reader that although thought of as a war novel, ‘Empire of the Sun’ is actually a Rites of Passage novel, and the war is just the time and place in which the story is set. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Miscellaneous section.

Slavery and Its Effects on the U.S. Today - 1378 Words

There has always been hostility between different groups of people, in the 17th-19th centuries this was no different. This was the time of slavery in the New World. During this time people from Africa were enslaved and brought to the colonies of North America. They were then forced to work under harsh conditions. Although this is a painful memory in our country s past, without it we wouldn t be the country we are today. America is an advanced country with a great government, however during our history there have always been down sides. Like the enslavement and trade of African to the Americas during the 17th-19th centuries. This trade between Africa and the New World colonies was called middle passage. This was a very dangerous and†¦show more content†¦(www.archives.gov) However, the proclamation was limited; it only included states that had already separated from the Union. The biggest problem is that the only way it would work is if the Union won the Civil War.(www.archives.gov) However, with all of of its faults the proclamation did change the outlook of this civil war. Because of the Emancipation Proclamation the Union started to accept more blacks troops, and because of this the slaves that had become free were now freeing slaves themselves. Many others helped to free the African Americans from their terrible lives as slaves as well. They are the reason that minorities have freedom i n this country. Some of these people that fought for black rights came after the 1900 s, they include Malcolm X, Martin Luther King jr, Rosa Parks and others. They all fought for black rights after slavery was abolished, and made a stand to insure that blacks were treated fairly. Rosa Parks made her stand on a bus. She refused to give up her seat on a bus to a white passenger, because she thought that just because she is black doesn t mean she should be any less eligible for a seat on a bus. This one act of disobedience sparked one of the largest movements against racial discrimination, the Montgomery Bus Boycott. Malcolm X was another big factor in the fight for black rights . He gave many empowering speeches about the government, society, and of course racism. His speechesShow MoreRelatedU.S Slavery History and North Korean Life1275 Words   |  6 PagesSlavery was, and is, the mistreatment of people as property. Slavery in British colonies dates all the way back to 1619 when A frican Americans first arrived in Jamestown, Virginia. As soon as the African Americans arrived they were no longer considered to be â€Å"human†. Slaves were property; therefore they could be traded and sold. Slaves were cruelly whipped if they did something their master did not approve of. Some slave owners were so violent that they whipped their slaves until they bled andRead MoreSlavery Is An Important Chapter Of American History910 Words   |  4 PagesSlavery is an important chapter in American history, and its influence can be seen in the roots of our government and laws. Slavery is a prejudice based on race. It is also economic exploitation; the act of forcing other individuals to work for no pay. While slavery was ultimately abolished, restitution in the form of freedom was not compensation enough for the wrongs, nor could it remove the very ideal of slavery from our nation’s foundation. The effects of slavery continue to influence theRead MoreEssay on The Role Kansas and Nebraska Played in the Civil War1436 Words   |  6 Pagesspot behind a large rock, Margaret and her little sister watched in desperation as their small shack was ransacked by John Brown and his raiders. As the sky grew black with smoke, angry tears began streaming down Margaret’s face. 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America has always been divided on the issue, and even to this day there are harsh sentiments between different ethnicities. America made an official decision on the matter following a brutal and violent civil war. The Thirteenth Amendment was passed on January 31st, 1865 and read: â€Å"Neither slavery nor involuntary servitude, except as a punishment for crime whereof the party shall have been dulyRead MoreThe New Jim Crow : A Civil Rights Lawyer Essay1365 Words   |  6 Pagessecond-class status during slavery and Jim Crow. These earlier systems of racial control made a reminder of Political, social, and economic discrimination that this nation is still haven’t overcome. This non-ending; disturbing issue to this day; has a widely effect many families and communities. Prisoners are released and fear is increased. In the New Jim Crow; Michelle Alexander, who is a civil rights lawyer; has given her life and Career. She is fighting the racial injustice in the U.S. criminal justiceRead MoreThe Civil War Of The United States1605 Words   |  7 Pagesbig event in our antiquity must have been caused by a series of dominant events. However, a War of this size has many effects to go along with it. The most common effect thought of is the freedom of slaves, however, the Civil War was not just a war fought for freedom. One major cause of the Civil War was the issue of slavery in America. While the North had gotten rid of slavery within the first few years of our nation, the South was still economically dependant on the cheap labor. The North hadRead MoreDiscrimination Treatment Of African Americans Essay1621 Words   |  7 PagesIt is known as the land of the free and home of the brave. It’s the United States of America one of the greatest countries to live in. A country where many other people from around the world wish they lived in. â€Å"This country is home to five percent of the world’s population† (13th, Netflix). But I ask is it really the land of the free for everyone? Unfair treatment to African Americans has been around for decades and it’s gone from slavery, to mass incarceration, to police brutality, and to racismRead MoreSkin Deep Americ A Free Country Of Freedom, Prosperity, And Opportunity1567 Words   |  7 Pagesobviously be demonstrated in our histo ry; which is corrupted with slavery, segregation, and white supremacy. Our country was literally built by whites, and for whites, on the breaking backs of African Americans, who were the driving labor force for the developing nation. Slavery was the fuel for the burning fire that is racism. Former slaves then struggled for civil rights and equality, as well as safety, which is even neglected today. Often, many white people overlook racism as a mistake that’s